Change Is Hard At First

This quote by Robin Sharma has lived in my head for years.

And right now, I’m living it.

Last week, I announced that after 20 years, I am stepping away from the MassiveJoes / MJ Fitness business.

I’m 40 years old. I started that business when I was 19.

It’s almost all I have ever known as an adult in the professional area of my life.

So closing that door has not been a small decision.

It has taken courage.

But more importantly, it has taken planning.

This was not a reckless decision.
It was not emotional.
It was not impulsive.

It’s a decision I have been seriously thinking about for the last couple of years.
It’s a decision I made at the end of 2025.
And it’s a decision I have taken the time to execute properly.

I made sure the people directly affected were taken care of.

I made sure I had an exit strategy that allowed me to continue to meet all of my financial obligations.

And I made sure the decision aligned with my highest order core values, the next chapter of my career, and the next vehicle through which I can continue fulfilling my just cause... helping people improve their lives.

That doesn’t make change easy.

It just makes it right.

And I think that’s an important distinction.

A lot of people stay where they are because the unknown feels uncomfortable.

But discomfort is not always a warning sign.
Sometimes it’s confirmation that growth is happening.
Sometimes it’s the price of admission to the next version of your life.

The mistake people make is going to one of two extremes.

They either avoid the big decision altogether because it feels scary… or they make it too quickly, without thinking through the consequences.

Both are dangerous.

The lesson is not “be reckless.”
The lesson is not “stay safe.”

The lesson is this...

Be brave enough to make the big decision.
Be wise enough to plan it properly.

Take your time.
Consider your options.
Think through the consequences.
Build the exit strategy.

Then move.

I hope my decision gives you permission to make the big, scary decisions in your own life that lead you toward deeper happiness and fulfilment.

But I also hope it reminds you that the best decisions are rarely rushed.

They are considered.
They are deliberate.
They are planned.

Change is hard at first.
Messy in the middle.
And gorgeous at the end.

Only if you have the courage to start, and the discipline to do it properly.

If you know someone who would benefit from reading this, please forward it to them. It may change the trajectory of their life for the better, and the catalyst could be you.