Half Your Job Is About To Be Worthless

Earlier this year I wrote to you about AI, and the message was blunt.

Adapt, or get left behind.

That was right then. It’s still right now.

But it’s only half the picture.

Because once you’ve adopted the tools, once you’re actually using them properly, a much harder question arrives.

If AI can do so much of what you do, but better… what’s left that only you can do?

Here’s the shift worth understanding.

AI quietly commoditises parts of your job. The parts it can do are now worth less than they were a year ago, and will be worth less again in a year's time.

Which means the parts it can’t do just became worth dramatically more.

Because when everyone’s baseline output rises, competence stops being a differentiator. When anyone can produce something decent in minutes, decent is no longer a moat.

The value migrates. It has every single time a technological advancement has occurred.

The question you need to be asking “which parts of my work are becoming worthless, and which parts will become my entire value?”

Look at what’s actually left standing.

In fitness coaching, AI can write the program and calculate the macros better than most coaches can. But it can’t tell when someone’s about to quit. It can’t hear what isn’t being said on a check-in call. It can’t hold someone to a standard they’re desperate to lower. The programming was never the product. The accountability, the belief, and the relationship always were.

In sales, AI writes the pitch. Someone still builds the trust that closes the deal.

In law, AI reads and interprets the contract. Someone still uses their judgment to decide whether to fight or settle.

In medicine, AI reads the scan. Someone still has to deliver the news to the patient when it is bad.

In leadership, AI analyses the data. Someone still has to make the call, own the consequence, and look their team in the eye the next morning.

In creative work, AI generates a thousand options. Someone still uses their taste to pick the right one.

In trades, AI can quote the job and schedule the week. Someone still does the work, and their character still determines whether to come back to fix what went wrong.

Notice the pattern.

What survives isn’t the execution. It’s the judgment, the trust, the accountability, and the standards behind it.

AI has read everything ever written. But it has never had to hold someone accountable. Never had to fire someone it cared about. Never sat with the weight of a decision that could sink everything.

I’m sitting inside this question myself right now.

I know how to grow a supplement brand. I know how to grow a mentoring business. I have the playbook. Hire this person, build this structure, report this way, scale it out.

But a huge amount of that can now be done by AI and agents.

Which is forcing me to ask a genuinely uncomfortable question... if the execution can be automated, where does my actual value now sit? What's the part of this that still has to be me?

I don’t have that fully answered yet.

But I know the answer isn’t to do the work the machine can do better. That race is already lost.

The answer is to go deeper into what it can’t touch.

And to be clear, none of this is a reason to back away from AI. It's quite the opposite. Use it harder than ever. Automate every piece of commodity work you can. Because every hour you free up is an hour you can pour into the part of your work that AI cannot replicate.

The two aren’t in tension. They’re the same strategy.

So here’s what I want you to actually do over the next few days.

Take an honest inventory of your work.

Which parts of what you do could AI now do at ninety percent of your quality, in a fraction of the time?

And which parts genuinely require you? Your judgment. Your relationships. Your reputation. Your taste. Your presence in the room.

Be brutally honest about the first list. Then go all in on the second.

Because that second list is no longer just part of your job.

It’s the only part that's going to be left.

If you know someone who would benefit from reading this, please forward it to them. It may change the trajectory of their life for the better, and the catalyst could be you.